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Business Information: Strategy Internet Marketing - SEO & PPC


Our experienced specialists offer the following SEO services to promote your business:

Keyword research — we use a range of SEO tools to research the key words being used by search engine users to find your business: and so ensure that you are concentrating your efforts on the right words & phrases
Competitor analysis — we assess your competitors in search engine results pages & analyse how they are ranking in the search engines
Page analysis and content review — we make sure that your pages have the right keyword focus and build style to attract targeted traffic
On-page optimisation — we implement optimisation based on results of our keyword research & page analysis in areas such as title, description, and alt tags for images & links
Landing pages — we ensure that the initial visit to your web site by a visitor is to the most appropriate ‘landing’ page
Link building — getting listed in directories and having good quality inbound links is a vital component of any SEO campaign
Search engine submissions — regular submissions to some search engines is important — although others like to find your web site through following links themselves
Ranking reports — monthly ranking reports are important, as they are used to measure performance of key phrases in the search engines, as well as visitor behaviour on site
Traffic analysis — we monitor the performance of our search engine optimisation (it is not enough to get ranked if the phrases are not being used to reach your site)
Pay-per-click (PPC) — strategic PPC campaigns can also be established & managed if required. PPC advertising can be a fast and effective way of testing out how well your site converts visitors to buyers.

Last Updated: 19-March-07
Company Description and Information Submitted by: johncourtney


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