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Business Forums : 22-May-08 11:21AM

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Can Twitter get you sales and business exposure?...

By: Stephen Edwards [22-May-08 11:21AM]
209 posts
Business picture

I am asking this as an open question.

I have read quite a bit recently about Twitter on this forum and other websites, with people recommending it, following people and saying it is addictive.

However it seems just to be a list of status updates for people - is this really that interesting - can it really lead to business?

Would be good to hear people's thoughts on this and whether I'm missing out...

Stephen

Re : Can Twitter get you sales and business exposure?


Lianne West [26-May-08 9:44PM]
462 posts
Business picture

I would also be very interested in this.

Some of my friends have decided that facebook is not enough and have moved onto twitter - however my impression from a quick look is pretty much the same as yours Stephen so I would be very interested to see what it is I'm missing too!

Lianne

Re : Can Twitter get you sales and business exposure?


Chris Thompson [1-June-08 11:54PM]
431 posts
Business picture

Twitter... twitter... twitter... isn't it just used by people who can't communicate properly in the real world so substitute that with online waffle?

Re : Can Twitter get you sales and business exposure?


Gavinstevens [20-January-09 11:30PM]
21 posts
Business picture

From my understanding of it Twitter works in the same way as SMS text messages. I'm not sure of it's potential as a business promotion tool, although I recently took a course from HP on socal networking tools and the author suggested using Twitter.

Re : Can Twitter get you sales and business exposure?


Tim Briggs [11-February-09 11:56PM]
881 posts
Business picture

I read an interesting article today from someone who does seem to have had great success online that says he views Twitter as the single most important site that people should use this year.

The fact that people consistently say the site is important makes me wonder if there *is* actually something in it, but at the same time the fact I don't get it and how it could be useful still puts me off!

Tim

Re : Can Twitter get you sales and business exposure?


Mike Seddon [19-August-09 11:40AM]
3 posts
Business picture

I started using Twitter a number of months ago and I blogged about my thoughts on whether it has any real value to business.

I have to say that on one level I find it very useful and therefore it has become part of my ongoing marketing strategy.

However, does Twitter bring in sales directly? I suspect that depends on your business and how you approach Twitter.

If you are interested in how I use Twitter then you can find the blog post below. There is a short video that shows how I use Tweetdeck to great effect.

http://www.kksmarts.com/blog/twitter-business-tool/

Chers
Mike

Re : Can Twitter get you sales and business exposure?


Dan Moore [19-August-09 10:21PM]
540 posts
Business picture

As mentioned above, I think it largely depends on what your business is. If you sell industrial machinery (for instance) then you are unlikely to have someone looking to buy your wares randomly come across your tweet.

If you offer an information service, however, or sell consumer products, or are just looking to promote your website, then probably you will find, at the very least, posting on twitter generates some visitors to your website - and then perhaps then some leads or sales down the line. In other words, it will have some marketing impact although whether that will be particularly significant compared to other avenues you can spend marketing time and/or budget on, I don't think anyone really knows.

Re : Can Twitter get you sales and business exposure?


Europeantenders [24-August-09 11:35AM]
14 posts
Business picture

I only started using Twitter a couple of months ago and I've found that it can be fairly useful if you are dealing in a niche market where there's a strong community. If you're coming up with new ideas and trying to develop the area you work in, Twitter can be good for starting debates and getting people interested in what you're doing.

On the other hand, it also seems like a place for 99.9999% of all people just to make random, useless comments that are of no use to anyone.

Re : Can Twitter get you sales and business exposure?


Adv416 [25-August-09 2:31PM]
9 posts
Businessman image (c) About My Business

I would say that twitter can get you sales. But I would say it is more of a brand builder rather than something to pump people for cash directly. For example say that you are a smart phone guru and people follow you because of this, then driving them towards your review of a new smart phone (where you get a payout if they click on the link) seems like a winning strategy. But just link dropping a random affiliate link is not going to get you very far.

Re : Can Twitter get you sales and business exposure?


JoebeeKenobi [9-September-09 11:33AM]
3 posts
Business picture

We've found Twitter works best in conjunction with constantly updated information. We use twitter to broadcast our daily blog updates and this usually attracts some new followers and increases traffic to our blog as an entry point to our site...

Defintely agree with adv416 that its a brand building exercise which doesn't result in immediate sales on the whole. But if twitter users find your tweets of interest then they follow you and maybe at some point in the future may buy from you. Its a bit like recommendation from a friend... you may not need the product or service they are raving about now... but if you do in the future you will like remember the company they were talking about and consider them in your purchase.

If you craft tweets that are interesting and encourage people to click through to have a look at your latest article on a subject of interest then you create a brand awareness and a feeling that you engage with people and you gain a level of trust.

Joe

Re : Can Twitter get you sales and business exposure?


Pbscott [20-November-09 3:55PM]
68 posts
Business picture

I have just started using it, though I resisted greatly in the past. If you word your tweets carefully, you can get customers.

You should check out sites like Digg also.

Make sure you have your link on twitter for them to get to you.

Re : Can Twitter get you sales and business exposure?


Chris Thompson [24-November-09 9:41PM]
431 posts
Business picture

Some very interesting thoughts here, perhaps I should revise my opinion and actually try it out. We'll see... the thing is there always seems to be something more important to do!

I guess you just have to get into it, but when I've tried similar things in the past I have made one or two posts, got bored, and left.

Re : Can Twitter get you sales and business exposure?


Stephen Edwards [1-December-09 11:20PM]
209 posts
Business picture

Thanks for all the thoughts on this, nice to see some good quality responses to a post rather than the ubiquitous adverts that frequent most posts in business forums these days!

Re : Can Twitter get you sales and business exposure?


Foodvendingguy [19-January-10 5:52PM]
3 posts
Businessman image (c) About My Business

Twitter is valuable if used in the correct way. Make your posts interesting and relevant, and you will build up an array of potential customers who are interested in what you have to say. If you flummoxed for ideas to tweet, try using a google news search, or set up a google alert to flag up articles of interest. Re-tweet these to make others aware.

You can now also link a facebook page to your twitter account, so updating one will populate both - quite handy!

Best,
Chris

Re : Can Twitter get you sales and business exposure?


Context123 [23-March-10 12:42PM]
32 posts
Business picture

From my experience it can be but you need to learn from some of the most popular twitter users in you industry and look at the kind of tweets their posting, DM they use, how the mention others, how often they tweet, and any tools they may use.

As it can be useless if you post useless posts and follow people of no relevance to your business. Generally however it you through some of the tips on using twitter generate a large number of followers when you post something interesting on your business a good proportion of your followers will follow that link arriving at your site)

Hope this helps

Re : Can Twitter get you sales and business exposure?


Jim Martin [28-March-10 5:23PM]
48 posts
Businessman image (c) About My Business

I think twitter is a useless waste of space. A bit of a con that enough people have managed to get others to think it is a serious and good use of time to make them feel better about wasting their time on there.

But generally... useless!

Re : Can Twitter get you sales and business exposure?


Scootek [16-April-10 5:17PM]
6 posts
Business picture

I would say it can bring business, but it's more effective in some businesses/industries more than others

Re : Can Twitter get you sales and business exposure?


YouMobToo [2-September-10 2:40PM]
12 posts
Business picture

The short answer is "yes"; but the long story is how to get there. It's not just about self-promotion, it's about building communication. That's why it's both social and media.

Re : Can Twitter get you sales and business exposure?


Franchiseshop [3-September-10 12:36AM]
22 posts
Business picture

Wow, this is an old thread!

I spent 6 months using twitter in a business kinda way. I built up a relevant follower list and yes I can gain around 250 visits to my website per tweet. However I do not think that in that 6 months i generated a single bit of business. Waste of time? Hell yeah, for me anyway. But not for everyone, it seems some people do very well out of it, i'm just not one of them.

Now I use it only to tweet articles I publish, and the reason being that those links get aggregated on various websites giving my articles a little more pagerank/google juice.

It's all about how you use it and whether you could find a better use of your time than gaining followers and tweeting quality links to people. Personally I feel there are easier and more productive ways of doing business.

Re : Can Twitter get you sales and business exposure?


Chief07 [9-September-10 7:11PM]
6 posts
Businessman image (c) About My Business

As well as gathering a following and tweeting your posts etc etc, you can also live search, so you can type 'need graphic design help' or whatever, and find people who have just tweeted that.
These guys have loads of videos on clever uses of social media - www.guruonline.tv/it

Re : Can Twitter get you sales and business exposure?


Dan Moore [9-May-11 1:30PM]
540 posts
Business picture

How are people's twitter experiments going? It would be interesting to find out if anyone has made progress who was trialling it but struggling to derive any tangible benefit...

Re : Can Twitter get you sales and business exposure?


Holmewoodorg [27-May-11 5:47AM]
2 posts
Businessman image (c) About My Business

It takes a long time to find the correct people to follow. However it is beneficial for communicating sometimes with suppliers or clients and general banter. In the past I have had my tweets featured in the Guardian newspaper, started a worldwide trending topic on twitter and had journalists all over the world look at one picture I posted up. For some people yes it has its benefits.

Re : Can Twitter get you sales and business exposure?


Jbarnett [5-June-11 3:23PM]
3 posts
Businessman image (c) About My Business

In my opinion - no. I haven't seen any value in generating actual sales. I tend to use this as part of a PR campaign rather than for blatant selling. It's a good way of developing your online presence and, for some businesses, I'm sure it does work to a limited extent but I'm still dubious about the actual benefits of it as a sales tool.

Re : Can Twitter get you sales and business exposure?


MARCELLA PINTO [16-July-12 5:38AM]
93 posts
Businesswoman image (c) About My Business

Of course twitter can be used for advertising a business.

Re : Can Twitter get you sales and business exposure?


Leozen07 [19-June-13 11:23AM]
5 posts
Businesswoman image (c) About My Business

Yes, Twitter can get sale and business exposure. But you have to increase follower for your business. This helps your business to go virally.

Re : Can Twitter get you sales and business exposure?


Rayanred [13-July-13 2:01PM]
4 posts
Businessman image (c) About My Business

It was right place connect with your busniess related peoples.if you follow those people wo have same and want that work which you do.so be connect with them day by day update your profile regulerly.all these help you in your business.

========================
http://www.clifftechnologies.com

Re : Can Twitter get you sales and business exposure?


DonnaB [1-April-15 1:08PM]
4 posts
Business picture

One is for sure, it is better than Facebook, if you use it with business purpose. But it depends on the business too.

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