Business Forums : Marketing and Public Relations
£30 Free Google AdWords Voucher...By: Objective [8-August-07 5:33PM]5 posts |
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Pay-Per-Click is a paid form of advertising and the concept is fairly simple. Businesses bid to be placed at, or near the top of the search results for particular keyword phrases. The bidding is done on a “per-click” basis, meaning that a company pays a specific amount every time the engine sends them a visitor. In addition, the top results also show up in the results of many of the popular search engines (usually listed as “sponsored” or “featured” results). | |
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