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How would YOU start eBay?...

By: Incujosh [22-March-09 7:14PM]
1 posts
No picture yet!

Hi there - my first post here so hoping there's a few friendly and experienced people who might be able to help someone with their first start-up.

I am starting up my first business in the next couple of months. It's an idea that I'd rather keep under my hat, so I'd like to use another business as an example, and ask how YOU would bring it to market.

eBay is the closest thing I can compare it to, so let's imagine it doesn't exist:

How much will building eBay cost you? Do you go to a Digital Agency and pay for the full works, UE and all, or do you find yourself some freelancers and build your own team?

How do you market it? How much do you budget?

What PR strategy do you employ? Again, how much do you budget?

Legal costs - how much should you budget to expect to have to pay?

Forecasting sales - how do you forecast the number of items that will be sold on your site when no-one else exists as a benchmark?

What other costs/strategic considerations would you consider?

As you can probably guess, I'm a young entrepreneur with a *great* idea but no experience in forecasting costs and sales to start it up some am hoping someone with experience might be able to help me!

Hopefully in 6 months time I'll be able to pass on my thoughts to the next generation!

Josh

Re : How would YOU start eBay?


Sasha Evans [25-March-09 11:43PM]
319 posts
Business picture

Try to get yourself a business mentor who will be able to answer these questions for you impartially.

Each case if different and therefore talking through hypotheticals is difficult, indeed the approach will necessarily vary from industry to industry, and the nature of the beast: physical products being sold, information being sold, equipment and assets required upfront and more.

Sasha

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