One of the greatest dangers for a successful business is that it rests on its laurels and gets complacent.
This could lead to it losing ground to newer, hungrier businesses that continue to innovate and are able to respond to changes in market conditions or simply take away its core market, leaving the old stuffy business finding it difficult to retaliate.
Therefore what can be done to keep a business fresh and ensure that it is constantly innovating and looking ways to improve, streamline and develop new products and hone existing ones to ensure that it always at least has a good chance of staying one step ahead of the competition?
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