Landing Page...

Does anybody have any idea about landing pages and how do they work you convert? If any, can you optimize this page to drive traffic?

Thank you,
__________________
AbdelRahman http://here-is-more.info/?i=137822/f-pif4pabdou-aboutmybus http://2-b.us/?i=144922/w-SUnew-abtmybusiness

Re : Landing Page

Hi Abdel

Apologies for being slow, but what is a landing page... presumably its different from a normal first page you see when you go to a web site?

Lianne

Re : Landing Page

The landing page or destination page is simply the page a person comes through to after clicking a link.

These most come into focus with advertising campaigns where a company pays for advertising - the landing page as that which the user comes through to when they click... poetically a bit like where they land after a flight!

It is particularly important to convey the required message quickly and effectively on these pages and so the relative strength of the landing page can greatly increase or decrease the efficacy of a marketing campaign.

The key is to make it clear what the call to action is, and not to confuse or clutter with too many details and information.

Dan
__________________
Web Design

Re : Landing Page

Thanks for that Dan - very clear explanation

Stephen

Re : Landing Page

Good explanation

Re : Landing Page

Dan!

I can't agree more
Perfect explanation especially the poetic part. We cannot ignore the fact that this page leads the navigator to CTA (namely; call to action). Dan! Can we call it a squeeze page too? I think we can as it is the page where users are to submit their info details and email addresses which you can use for specific campaigns. Money is in the list and this is the list.
__________________
AbdelRahman http://here-is-more.info/?i=137822/f-pif4pabdou-aboutmybus http://2-b.us/?i=144922/w-SUnew-abtmybusiness

Re : Landing Page

Hi Abdel

Squeeze pages are a specific type of landing page which try to get you to cough up your email address as you say - this from wikipedia:
Squeeze pages are landing pages created to solicit opt-in email addresses from prospective subscribers

Cheers

Dan
__________________
Web Design

Re : Landing Page

Never heard of squeeze pages before... still, you learn something everyday

Chris

Re : Landing Page

There's so much jargon out there, maybe we should create some sort of 'jargon buster' glossary on here!

Re : Landing Page

I generally think that it depends on the market.

You can alt text/tag images which will help slightly but, good keyword rich copy subtly added will also do the trick
__________________
Supplying tools and services to industry and consumers for over 170 years. Now we're online!

Re : Landing Page

Sorry Uncle Buck but which trick you are talking about here
__________________
AbdelRahman http://here-is-more.info/?i=137822/f-pif4pabdou-aboutmybus http://2-b.us/?i=144922/w-SUnew-abtmybusiness

Re : Landing Page

Not sure here either