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Business Forums : Marketing and Public Relations

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Marketing Management - to rebrand or not?...

By: Fortyton [30-July-10 7:39AM]
6 posts
Businesswoman image (c) About My Business

Interesting article about this here (would summarise but it's better done there):
http://www.clickok.org/Marketing%20Management%20-%20To%20Rebrand%20or%20Not.pdf

Re : Marketing Management - to rebrand or not?


Tim Briggs [1-August-10 6:53PM]
819 posts
Business picture

Interesting.

I think if the brand was already successful and established then there would be no reason to change the status quo.

Many brands that are acquired for that reason keep their name for a long time - just think of all the banks like Natwest and so on that are actually owned by other banks, all the food companies owned by other food companies etc.

Re : Marketing Management - to rebrand or not?


Hunt Media Ltd [18-August-11 4:56PM]
8 posts
Businesswoman image (c) About My Business

If it is not broke don't fix it

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