Marketing your Business...

According to many, the ultimate success or failure of a business relies not so much on the quality of its product, but rather its marketing. Having the best product out there but not letting anyone know about it is a sure fire way to fail.

However, marketing invariably costs money, and it can be hard to see an initial return on the investment.
I'd be interested to hear what ways people have gone about marketing their business, from the straight forward to the more innovative?

Cheers!

Dan
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Web Design

Re : Marketing your Business

In terms of the straightforward, there are many obvious options: such as creating some basic flyers at low cost with a local printers, than paying a modest sum for the local paper to include them as an insert.

Or simply pay someone to deliver them for you, or even deliver them for yourself in on a real budget.

If the product or service is tailored to the local market and you make it clear that you are local, this can work well!!

Re : Marketing your Business

Posting on forums is a useful method, too: simple but effective: never know who will read your post and get in touch as a result...

Tim

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Re : Marketing your Business

Well, I often notice at airports that buildings and businesses nearby in the flight path have large adverts or signs on the top of their buildings so that those on board the plane who look out the window are exposed to their brands, which is a pretty cool form of marketing!

Sasha

Re : Marketing your Business

It's all about return on investment - whether you are large or small.
Internet, face to face, leaflets, gorilla marketing, direct mail (with a well researched database).

Think also about your target audience.

Peter

www.minutemanbristol.com

Re : Marketing your Business

GOOGLE VS BOOGAMI

The new search engine http://www.boogami.com built by James Wildish the sixteen year old student is causing a few ripples across the internet. Since the UK Press first ran with the story and BBC and ITV featured him on television media attention has increased with users adopting the site as their preferred search engine.

The question is; can a sixteen year old school boy with a laptop in his bedroom offer any threat to Google with their billions? The obvious answer to this question is a resounding NO until you actually start to think it through; and then the idea of James actually making his mark starts to become just possible.

Within an hour of James appearing on television, an official Boogami Group had sprung up on Facebook supporting James and encouraging people to adopt his search engine. At one point it was gaining more new members than the wikipedia group. Discussions were taking place on Yahoo answers in Canada, Australia, South Africa and the States.

Amongst the thousands of emails of support, there were the usual malevolent dissenters sending poisonous messages and I would say to those amongst you who are ready to dismiss Boogami out of hand think about this:

When Google came along, Yahoo and many other search engines had control of the market and Google didn’t even have an income stream at that point. However, for some reason which no one can really explain, people started to adopt Google and as the word spread, Google gained the upper hand.

James launched with an idea on how to make money and is busy building other advertising features into his search engine. More people are using it because they like the idea of a sixteen year old taking on Google and even since it’s official launch at the beginning of August 2008, he has already added other features. Watch out for more!

And before the jealous malcontents start to say it’s all been done before (pixel advertising/search engines etc) let me just say that this didn’t stop Google taking on Yahoo nor did it stop Henry Ford building cars. Business is about evolving and improving and if some of us aren’t prepared to have a go and take on the big boys we might just as well crawl away somewhere and die.

Are the guys at Google quaking in their boots? Not for one minute, they are probably hoping James comes up with something exceptional to give them something to think about and relieve the boredom.

As entrepreneurs we should all applaud James, adopt his search engine and buy some advertising, if Boogami takes off we could all ride in on the back of his success.

Re : Marketing your Business

Great post.you plan to do internet marketing. I came to know about many things about internet marketing,the new technique used in internet marketing like carbon copy pro marketing, BiB(business in Box) etc.The best way to understand the power of the CarbonCopyPRO marketing system is to go through the system yourself.

Thanks,
Adam
http://carbon-copy-pro-blog.com/

Re : Marketing your Business

Hi, i wanna to advertise on a high traffic b2b wbesites. especially the america people. for i mainly deal with america and english people.

more specifically i export shoes/

can you help out?
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We are trading company and we mainly deal with shoes, apparel, handbags, caps, strap, and electronics and so on. Our main brands are AF1, Nike shox, Jordan, Bape, Cucci, LV, Prada, Coach, Channel, D&G, Juicy. Welcome to www tradeshoes9 com for more details and pls click the icon of online service in our web if you need. Then our staff will serve for you. Many thanks! Hope to do business with you! Tradeshoes9 Co.Ltd. tradeshoes9 hotmail com