Business Forums : Marketing and Public Relations

Million dollar homepage: great website or great marketing?...

By: Simonb [11-January-07 12:20PM]
16 posts

As a recent graduate, I enviously followed the millionare homepage of Alex Tew and like many people thought 'that's easy, wish I'd thought of that!'

However the actual webpage itself - not actually very practical at all and I can't believe it actually benefited in terms of driving traffic to those who registered.

Is this a great example of superb marketing but actually a very poor website that delivers no return for anyone apart from the creator of the site, or is this being unfair?

I honestly think if I had had the idea myself I would have dismissed it or perhaps launched it but got no traffic and money just like all the imitation sites. Shows the importance of marketing I guess!

Simon

Re : Million dollar homepage: great website or great marketing?

Sarahb [12-January-07 3:19PM]
30 posts

Simon

Quote:
Is this a great example of superb marketing

You ask a very interesting question. Personally I am convinced this is an example of superb marketing - marketing so good that it in fact manages to conceal the fact that the website actually fails to deliver any value whatsoever to those who advertise on it!

Sarah

Re : Million dollar homepage: great website or great marketing? David Rose [15-January-07 1:20PM] 46 posts
Great marketing. His new site is not doing quite so well! __________________ Have you fulfilled your dreams? To maximise your potential, drop me a line

Re : Million dollar homepage: great website or great marketing? David Rose [16-January-07 3:35PM] 46 posts
Forgot to post the URL of the new Alex Tew site, it's pixelotto.com The prize fund does not seem to have gone up very quickly, maybe it's stalled! __________________ Have you fulfilled your dreams? To maximise your potential, drop me a line

Re : Million dollar homepage: great website or great marketing? Chris Thompson [18-January-07 3:00PM] 427 posts
David Just taken a look at the new site... very unimpressed. It's not even original as other sites have launched the lottery-pixel site (along with every other possible combination) long ago. Making money from a new concept the first time round: Fair enough; but trying it again; it's a bit cheeky isn't it Chris

Re : Million dollar homepage: great website or great marketing? Dan Moore [3-February-07 4:44PM] 538 posts
Definitely had superb marketing - the number of column inches dedicated to that first site must have been huge, overall. What would be interesting to see is the actual return on investment for all those who advertised on the site and were seduced by that marketing... Dan __________________ Web Design

Re : Million dollar homepage: great website or great marketing? Sasha Evans [5-February-07 4:02PM] 319 posts
I never thought much of the initial concept anyhow - the page was impractical for everyone, so definitely just a marketing stunt. Sasha