Using a website review to boost sales...

As an exercise, I reviewed 60 company websites in the marketing area, from one person operations, to global players. There was some very interesting results.

Most companies had small to major problems with their websites, which from a potential customers point of view ranged from, not important, through to broken links, email addresses that did not work, and complete pages which had disappeared.

The most common fault was Search Engine sitemaps, which will affect your positioning in the results. When did you last consider having an independent review seen through a visitors eyes? Try http://www.drachsi.com/mystery-shopper.htm and see if it could help you.

Drachsi

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www.drachsi.co Your Virtual Webmaster

Re : Using a website review to boost sales

Hi Drachsi

That sounds like a very interesting exercise.

I wondered what the search engine sitemaps mean: is this something that sites did have or they didn't have? And what is the potential problem with that for a non-techie!!

Lianne

Re : Using a website review to boost sales

Sitemap.xml is a file which contains the details of urls, of our website. which are recognised by google, yahoo etc.



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Seattle Airport transportation

Re : Using a website review to boost sales

Sitemaps are great not only to help Google crawl all of the pages on your website but also to encourage Google to list your webpages higher up in the rankings. The better developed a website, the easier it will be to get it ranking.
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