Website logos: more questions!...

We all know that high street companies spend a fortune on their brand logo, as of course it is particularly high profile and what people come to associate with a brand.

However does the same apply online? Does anyone know how much companies that are just online - for instance Amazon - spend on their logo and how much time goes into it...

Many website owners don't seem too bothered how their logo looks yet of course it is an integral and prominent part of every page. Would you consider changing your website logo if you thought it could get you more business, or is it very much seen as just a nice to have?

Jim

Re : Website logos: more questions!

Don't know, but I imagine that the larger the company, the more it is likely to spend developing its logo.

For a small company I don't think it makes much difference, but then I'm not a graphic designer... I'm sure they would see it differently!

Tim

Re : Website logos: more questions!

Jim

I'm inclined to agree with Tim. I'm sure the money "needed" to have a logo grows to consume the budget available

Carl

Re : Website logos: more questions!

Thanks for your thoughts!