Why everyone needs a Brand culture...

Brand is the most overused and most misunderstood word in the last 5 years. The dreaded 'B' word! It sends shivers down creative’s backs and sends young marketeers rushing into Borders to research missing chapters. Everyone company large and small thinks they are a brand and that by using that word as leverage, the tills will starts ringing.

Read more on our Blog:

http://www.armadillo-creative.com/wordpress/index.php/allsorts/why-everyone-needs-a-brand-culture

Re : Why everyone needs a Brand culture

This sounds like it could be interesting, but I don't really like clicking on links away... I think it would be more beneficial if you made your points here rather than referring to the content on some other site. So please tell me more about brand culture here!