Creating a Successful Business WebsiteThe creation and development of a successful business website that grows with your business is something that requires a considerable amount of time and quite possibly a considerable budget, too.
Whilst many business owners now see a website for their business as essential rather than a 'nice to have', it is still one of the least exploited channels to customers and prospects there is.
Lack of planning, unwillingness to spend the necessary money to develop a good quality site and lack of time spent working on the site post launch are three of the major failures that many businesses are guilty of online.
In this Clarity Media guide to creating a business website, we look at the end-to-end process and the various checkpoints and stages in the process. It is not planned as an exhaustive guide, but a fairly detailed overview. If you are thinking of creating a website for your business, or your current one is not performing and you are thinking of starting again, then this guide should prove of interest to you. The first step is researching the opportunity. The full contents of this guide is below:
- Researching the opportunity
- Site strategy
- Site structure
- Future proofing and updating
- Creating content
- Choosing images
- Site build
- Measuring success
- Building traffic: free methods
- Building traffic: paid methods
- Onwards and upwards