Launching your Website
Launching your website is something of a milestone in the project and hugely significant for you. Depending on the size and scope of your project, it might have taken a lot of time and effort from many people to get here.
Therefore enjoy the day that the site goes live and breathe a sigh of relief. Of course, do some testing once it's live to check that everything still works now it's moved off the development server, and then pat yourself on the back for a job well done.
Now comes the hard work! Yes, sadly the launch of a website is hugely significant to you because it's your site and you have a sense of ownership, but for the rest of the world for whom there are tens of thousands of websites being launched each and every day it certainly won't register.
This means that once you've got used to the site being live you will need to do specific things in order to build traffic to your site. There are a range of free and paid-for methods to promote and build traffic to your site. One thing is for sure, you will need to do this because a website that has no visitors is a useless website that doesn't make money. A website that gets lots of visitors on the other hand can be an excellent asset not to mention a real income generator.
So, once you've recovered from the work of getting the site to this stage, it's time for the ongoing hard work to make the most of your website.
But before you start doing that, you need to have some idea of how you will know if your site is fulfilling its targets and doing what you want. And in order to do that, you need to think about something that many people skip. That is, measuring success.
This guide to building a business ecommerce site is by Clarity Media Ltd
Quick Links
Researching the opportunity... Site strategy... Site structure... Interactivity... Ecommerce... Future proofing and updating... Creating content... Choosing images... Site build... Launch... Measuring success... Building traffic: free methods... Building traffic: paid methods... Onwards and upwards
Home page: building a business website guide
Quick Links
Researching the opportunity... Site strategy... Site structure... Interactivity... Ecommerce... Future proofing and updating... Creating content... Choosing images... Site build... Launch... Measuring success... Building traffic: free methods... Building traffic: paid methods... Onwards and upwards
Home page: building a business website guide
