Contextured Wins Smarta 100 Award

Posted by Michael Benjmain [23 Feb 2010] | Category: Business News | Business Press Releases

Contextured has been chosen by a judging panel including Deborah Meaden and other leading entrepreneurs such as Bebo founder Michael Birch as a winner of a Smarta.com – Smarta 100.

The Smarta 100 is the ultimate business accolade, recognising the UK’s smartest businesses. According to their analysis: “The Smarta 100 are the most exciting, promising, disruptive new businesses”. The winners list is a fascinating insight into the unique business ideas that are thriving in the current economic climate.

The finalists proved to the judges that they have what it takes to run a successful venture, from spotting a new opportunity to making it a reality. And the high-profile panel were delighted to see that ambitious people are saving hard and raising finances to turn their ideas into flourishing businesses.

Discovering great new businesses is a passion of mine as is encouraging businesses to think and work better. The Smarta 100 does both of these things – and celebrates the best of British business at the same time. I was delighted to see ambitious people saving hard and raising finances to turn their ideas into flourishing businesses.

Deborah Meaden

The judges said about Contextured :

smarta100-sealPay-per-click marketing: lovely in theory, but if you don’t have the time to sit and learn about it and tweak your keywords accordingly, you won’t get the return on investment you might expect from a PPC campaign. Contextured, though, takes the hassle out of PPC: built by a team of PhD scientists, it uses semantic technology to allow its users to manage their Google AdWords and Yahoo Search Marketing accounts in the easiest possible way. Founder Michael Oxley turned down a job at Swiss nuclear research facility CERN to start the business – so expect a lot from Contextured in the future.

Which is true. However it was Dr Pampapathi who turned down CERN, not Michael Oxley. We would like to say a big thanks to everyone at Smarta.com for running this competition and providing a platform for 100 small businesses to showcase themselves.

Links

Realtime PPC | AdWords Help | Product Search Listings