Simple Ways To Reduce PPC Wastage

Posted by Michael Benjmain [21 Jan 2010] | Category: Internet | Business Press Releases

If you’ve ever worried that the money you spend on pay per click is being wasted then don’t feel alone. When you see the clicks coming in but the sales needle doesn’t move, it’s easy to start worrying about your return on investment. The truth is that it is all too easy to waste money with online advertising.

Everything you do is a potential minefield from the ads you write, the keywords you select, right down to the way you structure your account. Any little mistake or deviation from the “perfect” setup can end up wasting your budget.

So if you are about to create an advertising campaign what should you do to minimize wastage? Try following these simple steps:

1. Always separate search and content campaigns
2. Always have multiple ads per ad group
3. Never have too many keywords per ad group
4. Always set negative keywords
5. Start small and grow

If you already have campaigns running that break all of the above rules, it’s probably worth starting again with fresh campaigns. Click through rate has a massive impact on Quality Score and if you’ve already got a really bad long-term CTR on a campaign or ad group it may be irredeemable.

For further information: http://www.contextured.com